New Orleans, Louisiana is home to some of America’s greatest musical traditions, and plays an outsized influence on the evolution of everything from jazz through to r&b, rock and funk. Today, the city is still legendary for its second line brass bands and brightly costumed Mardi Gras Indians. But if you’ve rolled through New Orleans on pretty much any night in the last 30 years, you’ve probably heard another sound—the clattering, booming, hip-shaking, chant-heavy roll of bounce, a form of hip-hop music, dance and culture unique to the Crescent City. Pulling from the national mainstream but remaking it the way that only New Orleans can, bounce has become a sonic touchstone for an entire generation of residents. For this Hip Deep edition, Afropop digs into the close-knit scene, talking to dancers, producers, MCs, and managers from over 30 years of bounce, all to explore the beat that drives New Orleans—and to find out what it means to the people who bring it to life. Produced by Sam Backer and Jessi Olsen.