Making Farming Cool ! Afropop Worldwide has teamed up with the Initiative for Global Development (IGD) to produce the Making Farming Cool! podcast series. Through vibrant African music and compelling interviews, the podcasts aim to inspire and inform college students and young professionals in Africa to pursue careers and entrepreneurship in the agricultural value chain. Hosted by Georges Collinet, the podcast series is a part of the Africa Investment Rising (AIR) campaign, a dynamic communications and advocacy effort showcasing powerful stories of business and investment in Africa, and amplifying the voices of Africa’s private sector leaders through multimedia storytelling, blogs and strategic traditional and social media outreach.