Afropop Worldwide has teamed up with the Initiative for Global Development (IGD) to produce the Making Farming Cool! podcast series. Through vibrant African music and compelling interviews, the podcasts aim to inspire and inform college students and young professionals in Africa to pursue careers and entrepreneurship in the agricultural value chain.
Hosted by Georges Collinet, the podcast series is a part of the Africa Investment Rising (AIR) campaign, a dynamic communications and advocacy effort showcasing powerful stories of business and investment in Africa, and amplifying the voices of Africa’s private sector leaders through multimedia storytelling, blogs and strategic traditional and social media outreach.
"Making Farming Cool!" with TBS Holdings' Siehle Zealous Sibisi on Sugar Production in South Africa. Distributed July 20.
From left: Tim Sibisi, Georges Collinet and Siehle Zealous Sibisi
Host Georges Collinet will take listeners on a captivating journey through South Africa’s KwaZulu-Natal province to meet Siehle Zealous Sibisi, a 28-year-old who manages his family’s successful sugarcane farm, which produces 30,000 tons of sugar a year.
Sibisi speaks on the podcast about the challenges of running every aspect of the agribusiness and the incredible opportunities in agriculture. You’ll also hear a poignant story about how this family reclaimed their ancestral land through a national land reform program with support from IGD's Frontier Leader Illovo Sugar Group.
"Making Farming Cool!" with Abdu Mukhtar, Dangote Group's former Group Chief Strategist. Distributed September 6.
Dr. Abdu Mukhtar
Dr. Abdu Mukhtar, former group chief strategy officer of Dangote Industries Ltd., speaks to host George Collinet about how the narrative is changing for young professionals about careers in agriculture as more young people with expertise in business and technology are entering the agriculture sector and finding lucrative opportunities.
"Making Farming Cool!" with Dr. Dara Akala, PIND's Executive Director. Distributed Distributed October 11
Dr. Dara Akala
Dr. Dara Akala, executive director for the Foundation for Partnership Initiatives in the Niger Delta (PND), speaks to host Georges Collinet about PIND’s innovative market-based approach and private sector solutions to developing and improving efficiencies in the cassava value chain in the Niger Delta to bolster productivity and yields, which eventually translate into new jobs and viable business opportunities in the region.
The Initiative for Global Development (IGD) is a network of influential African and global business leaders who are committed to sustainable development and inclusive growth through business investment in Africa. Produced by Afropop Worldwide, the “Making Farming Cool!” podcast series is part of IGD’s Africa Investment Rising campaign, a dynamic multimedia campaign to change the narrative on doing business in Africa.
Afropop Worldwide is the Peabody Award-winning radio program hosted by Georges Collinet. Since 1988, Afropop has brought the brilliant music and captivating stories of the music of Africa and the African diaspora first to the U.S. and now to the world through podcasts (afropop.org), daily blogs, reviews, events and collaborations.